Hey Reader, When Will first started working with me, he was working 50–60 hours most weeks in his family's business. He worked hard. Really hard. And he'd already created a profitable part of the business. But there was a problem... All that effort went into the same pot. So despite working harder and creating more value, he wasn't necessarily experiencing the financial reward himself. And after a while, that starts to piss you off. Because he wasn't just tired. He was frustrated. Stressed....